Graphic Brand radagrafico 30 de junio de 2024

Design PlansGraphic Brand and Identity

Creating a graphic brand that modernizes the visual essence of your business in a timeless way, promotes discovery, and delivers exceptional performance. We will generate your additional assets, so that you have the tools to use it effectively across various marketing formats. We will build the foundations of the brand’s visual identity. Not only through its identifying symbol, but also by establishing some of the basic elements of its graphic language.

Objectives

Create a graphic brand that articulates the visual essence of your business in a timeless way, promotes discovery, and delivers exceptional performance.

Generate additional assets, so that you have the tools to use it effectively across various marketing formats.

Build the foundations of the brand’s visual identity. Not only through its identifying symbol, but also by establishing some of the basic elements of its graphic language.

Evaluation Parameters

01

Graphic Quality

Corporate graphics are an important part of contemporary graphic culture, and their quality serves as an indicator of the quality of the company they represent. Very subtle elements of the graphics, such as rhythms, contrasts, tensions or balances, etc., awaken certain positive or negative analogies in the minds of the perceivers.

03

Style

Whether we like it or not, every Visual Identifier belongs to one or another pre-existing stylistic trend. To interpret the signs, the perceiver must resort to a series of categories that are stored deep in their mind and that ‘provide’ them with a lot of very significant information, quickly and usually unconsciously.

06

Validity

It is necessary that both the logo of a brand and its style are not the result of a passing fad, since it will have a very short useful life. The decisions made during the development of the visual identity of a brand must be based on the information collected in the briefing and be consistent with the strategy and positioning that the brand wants to achieve.

08

Impact

It is the brand’s ability to be remembered and engraved in memory. A low ambiguity of the sign facilitates not only its registration, but also its retention, allows its memory and subsequent recognition.

02

typology

There are different types of Visual Identifiers, the most common being: pure logo, logo with accessory, logo with symbol, symbol only, logo-symbol or logo with background. Well, deciding which type best represents a particular organization and its objectives, depending on the competition and the formats of use, among other factors.

04

Semantics

We are facing one of the most variable and misunderstood aspects of identifying signs. The sign should not make explicit references to meanings incompatible or contradictory with the identity of the organization.

05

Versatility

Here, from my point of view, is a parameter of the ‘broadness of vision’ with which a Visual Identifier must be (if you know and can) designed. On the one hand, versatility refers to the fact that the graphics of a brand must be able to adapt ‘without blinking’ to both a commercial and a corporate message, to begin with; but it must also be able to sign a festive message, or a serious one, or a distinguished one, or even a frivolous one.

07

Legibility

A brand must be legible in different sizes and distances from the audience, in low light conditions, in moving or fixed situations. Legibility indicates the degree of visual recognition. Readability must be maximum and reinforced by a differentiating corporate color (first sign detectable by the eye, long before the graphic form).

09

Uniqueness

A brand must differentiate itself visually from its competitors to achieve that own identity. That task is already assumed by the name itself, the graphic signs must accompany it in that function and reinforce it. A brand must be as unique as its own identity demands. A public hospital will not require the same level of uniqueness as an electricity company. In the first case, the uniqueness of the name itself will be sufficient.

Process
1
Graphic Direction

We begin with research to define the graphic strategy. We will create a questionnaire that will tell us the client's objectives. We will review the market, the competition, and the target audience. Achieving to define the typology, style, semantics, and vocality that the brand symbol should have.

2
Production

We start with the moodboard, once approved; the brand symbol is designed. In this stage, sketches are discarded, the color palette is defined and performance tests are carried out. This stage ends with the video presentation of the final proposal to the client, explaining the decisions made. The production time is estimated at 20 business days

3
Presentation, review

In this stage we will review any feedback that the client sends us, and we will make the final revisions.  Once the graphic brand is finalized. In this stage, the design of any additional elements that have been requested together with the brand symbol is started, for example: packaging, stationery, label, etc.

4
Deliverables

Congratulations, the project has been completed. In this stage, the files are prepared and the brand usage manual begins to be designed. You will receive an email with a package of files, in addition to the guarantee of checking in the future any reproduction problems you may have with the brand.

Pricing and Deliverables
Basic Kit
Graphic Brand

$389,99

  • Initial briefing
  • Responsive logo / variants
  • Color system
  • Application examples
  • Original files
  • 1 Proposal
  • 1 Revision
Standard Kit
Brand Identity

$599,99

  • Initial briefing
  • Responsive logo / variants
  • Color system
  • 1 Basic Brandbook (PDF) max. 14 pages
  • Brand application example
  • 2 Decorative patterns
  • 1 Kit of graphic elements, according to requirements
  • Original files
  • 1 Proposal
  • 1 Revision
  •  
Pro Kit
Brand Identity & Web

$1.199,99

  • All Standard Kit +
  • A website built under premium theme. Estimated maximum content capacity: 8 pages, 3 Sections per page.
  • 2 contact or subscription forms
  • Responsive design by default
  • Domain name registration and Premium web hosting for one year
  •  

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